viral marketing masterpiece

i can’t believe how complex and detailed the viral marketing campaign for the dark knight has gotten. i love it.

check out, and click on each letter for a different clue for a different american city. fans working together must find letters in each clue and assemble them to make a phrase that will somehow give them some sort of prize.

this is absolutely awesome.

nerd news coverage:

superhero hype

see also: forum

and check out the sneak pics at “Rory’s Death Kiss” – a take on “rory’s first kiss”, or the code name they’re filming dark knight under. ROCKIN’!


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